The consumer movement marks 15th March with World Consumer Rights Day every year, as a means of raising global awareness about consumer rights and needs. Celebrating the day is a chance to demand that the rights of all consumers are respected and protected, and to protest against market abuses and social injustices which undermine those rights. 

World Consumer Rights Day is globally recognised with support from the United Nations and other international actors. For 40 years Consumers International has run the campaign, uniting the consumer movement to celebrate together. Consumers International Members help to select the campaign topic each year to help mobilise global action on pressing issues impacting consumers.