Global consumer movement comes together for record breaking World Consumer Rights Day 2019

22 March 2019

On March 15, 2019, 137 of Consumers International members in over 96 countries came together to mark World Consumer Rights Day 2019.

This year, we built on our #BetterDigitalWorld campaign to call for Trusted Smart Products.

With nearly half the world’s population now online, many of the products we use are increasingly becoming connected by default. But too often consumers lack access to smart products that are safe and fair.

Our members used World Consumer Rights Day as an opportunity to tackle a wide range of issues that consumers face when using smart products, highlighting the need for widening access, clearer information on how personal data is being used and improved privacy and security protections.

The #BetterDigitalWorld campaign on social media received our best ever reach, deliver our message to a total of 14.9 million accounts globally. The campaign was supported by a wide range of consumer groups, businesses, governments, civil society and the wider public.



Global action for Trusted Smart Products

Thanks to our members, World Consumer Rights Day 2019 was celebrated in over 96 countries, with activities ranging from exhibitions to awareness competitions to TV shows.

Below, we’ve included a few highlights from around the world to give you a taste of how our members marked the day. Explore our interactive map and blog for the full picture of #BetterDigitalWorld activity.

We’ve also created a photo gallery of some of the member photos from the day.


CCZ- ZIMBABWE in Zimbabwe hosted exhibitions with people from the ICT industry, regulators, policy makers and thousands of consumers. There was also entertainment from prominent local musicians bringing a celebratory feel to the event.

FOJUCC  stopped consumers on the street and gave them 15 seconds to list the problems they have faced with smart products.

The Consumer Council of Fiji hosted a competition for secondary schools on the theme "how safe is your information with your Smart Products?".

Consumers Korea with 10 other consumer organisations of Korea urged the government and corporations to guarantee consumers’ privacy and data protection rights in the digital era.

Tribuna hosted a video forum about “The Internet of Things: Trusted Smart Products” at Fernández Madrid School.

Campaigners in the Philippines attend a World Consumer Rights Day 2019 event, organised by our member DTI Phillipines