Consumers International announce series spotlighting consumer stories of change produced by BBC StoryWorks

SHINING A LIGHT ON THE PURCHASING POWERS: THE NEW CONSUMER

To explore this new landscape, Consumers International is delighted to announce a new online branded content series, produced by BBC StoryWorks Commercial Productions. Through powerful documentary-style films and immersive content, the series - Purchasing Powers: the New Consumer - will focus on the initiatives and organisations empowering, protecting and championing consumers across marketplaces and across the world. It will explore the benefits to consumers, businesses and other marketplace actors of a dynamic that builds trust, and will focus on the following areas: 

• Digital consumption: The future of consumption is digital. The series will explore how organisations are innovating the way people consume, and how consumers can be empowered in this digital age. Who are the organisations that are digitally innovating consumption? What does new, digitally enabled consumption look like? How can safer marketplaces be created? How can consumers be empowered in this increasingly digital age? How can inequalities that emerge from the digital era be addressed?  

• Sustainable consumption: The series will explore what more sustainable consumption looks like for consumers and the environment. Who are the organisations empowering consumers to make less impactful choices on the planet? How can consumers consume more responsibly? What organisations are leading the charge in working with consumers to help mitigate climate change and its effects?  
• Healthier consumption: Consumers are prioritising health and wellness more than ever. The series will explore how healthier choices are provided for all. What does healthier consumption look like, and how does it improve everyone’s wellbeing? Who are the organisations supporting consumers in making healthier choices? How can consumers consume more fairly? How are organisations working to support consumers in making choices that favours wellbeing and health for all?

• New paradigms: There’s a new generation of consumers who have raised expectations of organisations that touch their lives, wanting to be involved in their decision-making. Who are the organisations empowering consumers, and giving them a platform? What are the emerging, consumer-centric business models that could be scaled up? What does the “new consumer contract” look like?