Consumers International announce series spotlighting consumer stories of change produced by BBC StoryWorks
The digital transformation of commerce has introduced consumers to new habits, methods, opportunities, and threats. The urgency of climate action demands new approaches. Crises of global health, economy, societal upheaval have also shaken up markets. Meanwhile, the Next Generation of digital native consumers – with their distinct values and endless access to information – represent an increasingly large proportion of all consumer spend in the marketplace. The landscape in which consumers now exist, and interact with businesses, has shifted.
SHINING A LIGHT ON THE AGENTS OF CHANGE
To explore this new landscape, Consumers International is delighted to announce a new online branded content series, produced by BBC StoryWorks Commercial Productions. Through powerful documentary-style films and immersive content, the series - working title Agents of Change - will focus on the initiatives and organisations empowering, protecting and championing consumers across marketplaces and across the world. It will explore the benefits to consumers, businesses and other marketplace actors of a dynamic that builds trust, and will focus on the following areas:
- Digital transformation: Who is protecting and empowering consumers rights and privacy in the age of digital commerce? What is needed for AI to be used to the benefit of all consumers? And how do we make digital finance fair, inclusive and accessible?
- Sustainable consumption: Which organisations are enabling consumers to live more responsibly? Who is enabling and promoting healthy and sustainable consumer choices on food and energy? And how can consumers be a meaningful part of a circular economy?
- New paradigms: Which organisations are enabling productive and inclusive dialogue with their consumers, and changing the way they work as a result? What are the emerging, consumer-centric business models that could be scaled up?
OUR GLOBAL STORY
The series will present a kaleidoscope of progressive and impactful initiatives across sectors. When taken together these stories will paint a picture of what a healthy, responsible, and equitable future might look like for the consumer. This will convey to consumers – particularly emerging generations – a new perspective about the power of the consumer.
We are thrilled to tell the consumer story as part of our vision for a fair, safe and sustainable marketplace. The series will be hosted on a dedicated branded microsite on BBC.com and launch formally in 2024, and a multi-platform digital campaign will engage relevant audiences from among BBC.com’s 155 million monthly browsers and our wide network.
We will share more about this exciting collaboration at our Global Congress this December 2023, as we look to bring the consumer story to screen.