Tackling Plastic Pollution – World Consumer Rights Day 2021 Theme Announced

12 January 2021

Consumers International has announced that the theme for World Consumer Rights Day (15 March 2021), is ‘Tackling Plastic Pollution’. The campaign will raise awareness and engage consumers globally to adopt and promote more sustainable practices. Building on last year’s theme of ‘The Sustainable Consumer’, the campaign will also focus on the central role that consumer advocates, governments and businesses can play in tackling the global plastic pollution crisis.

About the theme

Plastic is a highly useful material in our everyday lives, but our consumption and production of plastics, especially single-use plastic, have become unsustainable. This is impacting our ecosystems, causing negative environmental consequences, including pollution of the local and international environment, and threatening human health.
The Pew Charitable Trusts & SYSTEMIQ report, Breaking the Plastic Wave, released in August 2020, calculates a tripling of the flow of plastic materials into the ocean by 2040 if major policy changes, innovations and changes in behaviour do not occur. Tackling plastic pollution is a global challenge which requires coordinated, international solutions. As a global consumer movement, we can play a critical role in tackling this issue and promoting the sustainable consumption and production of plastics.

Consumers are increasingly concerned about plastic pollution and already taking action. A global study in 2019 found that there is a strong consumer response to plastic waste (with 82% of respondents using reusable cleaning utensils instead of single-use plastic alternatives, 72% bringing reusable bags when shopping and 62% using refillable drinking bottles) – and despite the increased use of single-use plastic during the pandemic, 55% of consumers globally have now become more concerned about the environment as a result of COVID-19 and nearly 74% of consumers (in Europe, the US and South America) are willing to spend more on sustainable packaging.

Systemic marketplace change is required at all levels from governments, businesses and standard setters to make tackling plastic pollution and sustainable consumption the easy choice for consumers.


What can you do?

Consumers International Members are asked to engage with consumers and partners to promote more sustainable practices, utilising the Circle Model of Waste Management of 7Rs (rethink, refuse, reduce, reuse, recycle, repair, and replace).
There may be synergies between the work of our partners and the topic of plastic pollution – please get in touch to let us know. You can link directly to your activities, or share commentary using our #SustainableConsumer and #NoPlasticPollution hashtags on social media.

Connect with us on Twitter and Facebook for all the latest news and announcements about the day.

To share information about your plans for the day or ask any questions, email wcrd@consint.org