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Animation makes the case for a Global Convention on Diets

17 March 2015

An animation commissioned by CI Member, El Poder del Consumidor in Mexico explains why, by 2025, 70 million children under the age of 5 will be overweight. 

Developed in support of CI’s call for a Global Convention to protect and promote healthy diets, the short piece effectively and colourfully illustrates the appeal of junk food to children.

Pervasive marketing, bright packaging, and unhealthy school food environments contribute to children today weighing an average of 5kg more than they did 30 years ago. 

The animation calls for an agreement that, “can lead our governments to design, implement, evaluate and improve public policies to benefit people’s health around the world.” 

Alejandro Calvillo, director of El Poder del Consumidor, explains:

“With this video we want to show why obesity is spreading around the world and the urgent need for a Global Convention to stop junk food and support consumers' rights to a healthy diet.”

“Public health policy should be developed in the public interest. Health and the right to food must be above the commercial interests.”

The release of the animation coincides with World Consumers Rights Day, for which this year’s theme is consumers’ rights to a healthy diet. It has been made in Spanish and in English.