El Poder del Consumidor

Created in 2006, El Poder del Consumidor is a Mexican civil society association which was established to defend consumer rights and to promote consumers' awareness of their responsibilities. Its first campaign is focused on the obesity epidemic in Mexico and is calling for a ban on marketing of junk food to children. It also wants minimum nutritional standards for foods sold and distributed in schools and a law for clear, easy-to-understand labeling of food products to be developed. Other campaign areas of El Poder del Consumidor include fair trade, fair trading and social corporate responsibility.