New Consumers International project to give the poorest consumers a greater voice in India, Bangladesh & Indonesia
06 Mar 2017
Consumers International is excited to announce it will be working on a new project with some of its members in India, Bangladesh and Indonesia to address the need for low income consumers to access safer and more sustainable products. The IKEA Foundation, who believe in safer, healthier homes for children to grow up in, is funding this Consumers International project.
In many low income countries, the market prevalence of poor quality, unsafe and environmentally unsound products and services has a detrimental effect on consumers’ ability to make safer and more sustainable consumer choices. This situation is exacerbated by a lack of access to information and support to enable families to make informed choices, restricted choice due to limited income and other factors. This project will seek to empower low income families in the chosen regions to access selected household products that can help them improve their health and wellbeing.
Working with some of its members in India, Bangladesh and Indonesia, Consumers International will build a scalable model to understand consumer behaviour; facilitate product assessment; advocate for business and policy change; and empower low income consumers to assert their rights in the marketplace. Members will provide crucial local delivery support and help us engage with the relevant stakeholders in each project area.
Amanda Long, Director of Consumers International said:
“This is an incredibly exciting project and we are very proud to be working with the IKEA Foundation. An individual’s ability to choose safer, healthier and more sustainable products and services should not be defined by where they live. We want to give consumers a platform whereby they can make informed choices for themselves and their families. We look forward to working with our members in India, Bangladesh and Indonesia to deliver empowerment and positive change for low income consumers."
This is a three year project and we will be sharing more information as the project develops. Find out more about Consumers International’s previous work on sustainable consumption and our commitment to sustainability.
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