Publications

The consumer impact
What we will do
Campaign history
WCRD 2007
Branding the Cure
Drugs, Doctors and Dinners
Marketing Overdose

 Last updated: 8 January2008

Branding the Cure: A consumer perspective on Corporate Social Responsibility, Drug Promotion and the Pharmaceutical Industry

Click on the links below  to download your free copy in English, French or Spanish.

  Full Report (pdf)                              Executive Summary (pdf)

  Le Rapport (pdf)                              Resúmé (pdf)

  El Informe (pdf)                                Resumen Ejecutivo (pdf)