WCRD 2017 - Social Media Resources

Building a #BetterDigitalWorld

On the 15th March, consumer organisations and supporters from across the globe will join forces with one common aim; Building a Digital World Consumers can Trust. To ensure that we maximise the impact of our collective voice we will be running a range of different social media activities for you to participate in.

Social media will be the best way for you to promote your campaign activity on the day and have your say on the digital issues that are important in your country. The #BetterDigitalWorld hashtag will allow us amplify our collective voice and build recognition for our global movement among governing bodies, consumers and other stakeholders.

You can use your social media posts to…

  • Tell your followers about any World Consumer Rights Day (WCRD) events that you are hosting and when these events are taking place.
  • Share links to WCRD publications, reports or articles on your website.
  • Attach pictures of your events and activities on the day.
  • Share facts and information about how digital technology is affecting consumers in for country/ region. 

See below for some suggested tweets and downloadable infographics and Twibbon. 

On Twitter, we’ll be using the hashtag #BetterDigitalWorld and tweeting from our account: @Consumers_Int

Infographics

Click on the links below each image to download your WCRD infographics. Right click on the image and select 'Save image as...'.

BetterDigitalWorld-1-hires

Download #BetterDigitalWorld infographic 1

BetterDigitalWorld-2

Download #BetterDigitalWorld infographic 2

BetterDigitalWorld-3

Download #BetterDigitalWorld infographic 3


Update your profile picture

You/ your consumers can further engage with the campaign by putting WCRD visuals on your personal or company social media profile (this is called a twibbon). This is a great way of reminding your friends and followers of the day and that you are taking part.

Twibbon example

Download your Twibbon


Suggested Social Media posts

Access and choice: consumer access to affordable, quality connections and a range of trusted providers.

40% of the world’s population is now online compared with just 1% in 1995. Join us in building a #BetterDigitalWorld http://bit.ly/2ik0YnN

In the world’s least econ. devlpd nations <10% have internet access. Redress the balance with a #BetterDigitalWorld http://bit.ly/2ik0YnN

By 2020, 52% of the world’s population will be online. We need to build a #BetterDigitalWorld http://bit.ly/2ik0YnN

The telephone took 75 yrs to reach 50m people, Facebook took 1yr and Instagram took just 6 mnths http://bit.ly/2ik0YnN #BetterDigitalWorld

Online redress: consumer access to effective, fair, and easy–to-use online redress systems.

In 2015, online retail sales generated $1.55 trillion. Adequate #ConsumerProtection is vital http://bit.ly/2ik0YnN #BetterDigitalWorld

Clear and informed choices: understanding and controlling consumer data online, and understanding information about digital products and services.

72% of people dont know what info companies collect about them online. Together we can create a #BetterDigitalWorld http://bit.ly/2ik0YnN

Online security: ensuring consumer data is secure and that companies take responsibility in the event of a security breach.

In 2015 over half a billion digital personal files were lost or stolen. We are calling for a #BetterDigitalWorld http://bit.ly/2ik0YnN

 

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