Bad Company Awards 2007
The 2007 winners were:
Coca-Cola - for continuing the international
marketing of its bottled water, Dasani, despite admitting
it comes from the same sources as local tap water.
Kellogg's - for the worldwide use of
cartoon-type characters and product tie-ins aimed at children,
despite high levels of sugar and salt in their food products.
Mattel - for stonewalling US congressional
investigations and avoiding overall responsibility for the ongoing
global recall of 21 million products.
Takeda Pharmaceuticals - for taking advantage
of poor US regulation and advertising sleeping pills to children,
despite health warnings about pediatric use.
Download the briefing:
Bad Product Awards 2007
winners