Media capacity building

A good communications strategy is key to effective campaigning and vital in defending the rights of consumers.


Yet knowing exactly how to get the most out of media opportunities is not an easy task, especially for small consumer groups without massive communications budgets.

 

Consumers International help

Funded by the Consumers Union Colston Warne Programme, the Consumers International (CI) media capacity building project worked with member organisations in developing and transitional economies to help build understanding, expertise and experience in using the media to raise awareness about consumer rights issues.

 

Panos Institute London

To help us make the most of media development opportunities, we approached the global experts in non-profit civil society communication, the Panos Institute London, to work with us and three carefully selected CI members from Asia, Africa, and The Caribbean

We wanted to devise three very distinctive projects that looked at a range of communication opportunities. We settled on the following:

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