Consumer privacy and data protection

‘Project Consumer Data Protection with Emerging Economies’ aims to improve conditions for co-operation between Brazil, China and Germany in the field of consumer data protection. It relates to the data protection of 800,000,000 people, equating to more than one third of internet users worldwide.

The project will be implemented in co-operation with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) between September 2013 and March 2016.

 

Background

Whilst the digital revolution has created useful innovations and new ways of communication for consumers; the use of these and other technologies has also transformed how we engage with markets and transact, with the opportunities for companies to gather data – both directly and indirectly – potentially threatening their customers’ privacy rights.

With growing global interdependence and rising awareness of consumer data protection in Germany, China and Brazil, international co-operation is key.

Approach

The project will engage at a high level across governments in all three countries through:

  • Initiating an international dialogue to form a basis for close political and     technical co-operation;
  • Conducting a comparative research study seeking to analyse the current         situation of consumer data protection and privacy in all three countries;
  • Using the results of the research study to develop an international e-             learning platform to improve human capacity. 

Partners

The project has three main partners: the Federal Ministry of Justice and Consumer Protection (BMJV), Germany (also a commissioner of the project); the Ministry of Justice with its National Consumer Secretariat (MoJ), Brazil; and the State Administration for Industry and Commerce (SAIC), China.

A range of international stakeholders including the Organisation for Economic Co-operation and Development with its Committee on Consumer Policy (OECD CCP) and the Global Privacy Enforcement Network (GPEN) are also involved; in addition to consumer organisations, trade associations and academic experts.

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