Which?

Which? is the UK’s consumer champion, empowering people to make confident choices and demand better. Through its research, investigations and product testing, it is a trusted home for everyday advice, providing trusted insight and expert recommendations on the issues that matter most to consumers.

Fiercely independent, it is not-for-profit and all for protecting consumers - shining a light on unfair practices, influencing policy and holding businesses to account to make life simpler, fairer and safer for everyone.

Which? publishes five magazines, testing over 3,000 products a year, and also provides a utilities switching service and online and telephone support including Which? legal services. Which? also has a history of successful campaigns, from compulsory seatbelts to introducing fines for nuisance calls, creating the railway ombudsman, and recalling unsafe products.