Publication
Manual for monitoring food marketing to children
Manual for monitoring food marketing to children
12 Sep 2011
| Author | Consumers International |
| ISBN | 978-0-9567403-6-6 |
| Publisher | Consumers International |
| Issue | food |
This manual is a practical, step-by-step guide designed to
support governments and civil society in monitoring the extent and
nature of food marketing to children in their national context. It
is accompanied by a 'coding form' which can be used to record and
analyse the data collected during monitoring.
In 2009, CI successfully campaigned for a set of
WHO recommendations on the marketing of foods and non-alcoholic
beverages to children. These recommendations clearly identify
the need for evidence on the extent and nature of food marketing to
children as a first step to inform the development and
implementation of policies to reduce the impact of this
marketing.
The manual and the accompanying coding form can be downloaded
here in English, French and Spanish. Or click 'Expand' below to
read it in full screen online.
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Food labelling and marketing, salt reduction and the Junk Food Generation campaign.
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