News
Youtube guide to delivering financial counselling aims to help consumer groups across Africa
31 Jan 2012
Our DfID-funded project is already showing
fantastic results
Consumers International is pioneering free financial education counselling for
poor communities in East Africa with a mix of photocopied materials
and youtube.
The initiative, which has helped set up financial counselling
services in slum and rural communities in Kenya and Tanzania, has
already seen a 125 per cent rise in the number of
people sticking to budgets and a 50 per cent fall
in those skipping loan repayments.
The project is focused around a free-to-use financial
counsellor's handbook, designed to be printed-out and photocopied
by consumer groups wanting to set up counselling services.
As an introduction to the project, CI has produced a short film
explaining how to use the handbook effectively.
Launched on youtube, the aim of the film is to demonstrate the
ease with which financial counselling can get off the ground, the
legacy of the project within the community, and the remarkable
results of this straight-forward approach.
Download the
Counsellor's Handbook
Blog - Small scale financial education making a big
difference
See the project results data
More on the project's background