News
TACD disputes icon-based opt-out for internet ads in Europe and USA
08 Sep 2011
The TransAtlantic Consumer Dialogue (TACD)
has sent a letter to the White House, Commerce Department
and Federal Trade Commission in the US, and to EU policymakers
asking them to reject industry self-regulation standards for online
behavioral advertising.
The current system lets consumers know about data collection on
the internet using an icon. But the TACD, a group of 80 consumer
organisations, hosted by Consumers International (CI), says
that those measures are not strong enough, and that an icon is not
a clear enough notice of data collection.
Ads tracking users
In the letter, the TACD also expresses its concerns over the
fact that advertisers are able to track user-behaviour with
internet 'cookies', even after they have opted out online.
Read the full TACD letter here.
Read about Consumers International's Communications work on Broadband and Access to
Knowledge.
TACD
The Transatlantic Consumer Dialogue (TACD), coordinated by
CI, is a forum of EU and US consumer organisations. TACD develops
and agrees on joint consumer policy recommendations to the US
government and the European Union to promote the consumer interest
in EU and US policy making.