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Building consumer trust beyond the hype: Navigating ethical data practices in generative AI

It's imperative to explore the foundational ethical principles guiding the development and deployment of generative AI. By understanding these principles, we can navigate the complex terrain of AI ethics and propose strategies to ensure responsible innovation.

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Can we trust AI chatbots? Results revealed from our experiment

Ahead of March 15 we led an exercise to home into these issue in AI chatbots that are used in online search. We wanted to test their efforts to protect consumers and their impact on trust. And we wanted to fill an important gap within current research – to see that the consumer voice was included. Thirty-five Members of Consumers International from across 19 countries joined the experiment and today we release our findings and next steps.

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