UNSAFE SMART TOYS ARE NO FUN WAY TO PLAY
OUR RECOMMENDATIONS FOR BETTER SMART TOYS
WE JOIN LEADERS TO ADVISE ON SMART TOYS AND SHARE KEY CONSIDERATIONS TO PROTECT CHILDREN
In 2022, 62% of consumers say they’re willing to change their purchasing habits to reduce environmental impact. However, one of the biggest barriers to consumers making sustainable choices is the lack of clear and reliable information on the sustainability impacts of products.
Sustainability claims are everywhere in e-commerce settings, but they are too often ambiguous, confusing, or even misleading. This has led to low consumer trust in a ‘greenwashed’ online marketplace, preventing sustainable products from reaching the consumers who want them.
New policy approaches and enhanced stakeholder commitments are needed to create a level playing field in environmental claims and unlock behaviour change for sustainable consumption.
At COP26, Consumers International and our Members worldwide called for stakeholders to harness the collective power of consumers to accelerate action against climate change.
In 2022, Consumers International is leading a new global project – GreEnCommerce – to grasp this opportunity for change. Implemented in collaboration with the International Institute for Sustainable Development, the GreEnCommerce project will draw on original research and in-depth stakeholder consultations to formulate pioneering global recommendations for policymakers and businesses.
These will provide clear, evidenced pathways that stakeholders can act on to make sustainable choices easier for consumers online.
Read more about our continuing research, undertaken with the International Institute for Sustainable Development.
Global, multi-stakeholder action is central to creating an online marketplace that is fair, safe, and sustainable for all. Contact Sustainable Consumption Specialist at Consumers International, Oliver Bealby-Wright, to take part in this global initiative. You may be invited to: