Food Marketing to Children

For a number of years, Consumers International has campaigned for restrictions on the marketing to children of foods high in sugar, fat and / or salt. Together with other measures, this would be a major step towards the promotion of healthier diets and tackling the rise in obesity and diseases such as type II diabetes, heart disease and some cancers.

Through traditional media, and increasingly new media, food companies are using a broad range of marketing practices to directly target children. The vast majority of these foods are snacks, soft drinks, junk food, confectionary and sugared breakfast cereals - products that tend to be energy dense, nutrient-poor foods high in fat, sugar and/or salt.

CI has published several reports on food marketing to children. Our recent publications include:

Manual for monitoring food marketing to children

The manual for monitoring food marketing to children is a practical, step-by-step guide designed to support governments and civil society in monitoring the extent and nature of food marketing to children.

Junk Food Generation Toolkit

The Junk Food Generation Toolkit provides information, ideas and resources to campaign at a national level on food marketing to children. It provides the tools you need to run an effective campaign, targeting government as well as engaging the public and the media.

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