Member activity

Consumer groups want carcinogenic Coca-Cola ban

18 Jul 2012

CI member organisations are demanding Coke takes action to reduce the level of a potentially cancer-causing toxin in the soda.

 

coke

Dangerous levels of 4‑methylimidizole (4-MI) have been found in Coca-Cola sold in China, Brazil, Kenya, UAE, Mexico, Japan, the UK, and other countries according to recent research by the Center for Science in the Public Interest (CSPI) in Washington, DC.

4-MI becomes carcinogenic when the ammoniated caramel colouring used to give Coca-Cola its distinctive colouring is industrially produced, according to CSPI.

The research was carried out following the introduction of legislation in California to reduce the amount of 4-MI in Coca-Cola sold there. Coca-Cola was instructed to reduce levels or be legally obliged to put a cancer-warning notice on the packaging.

Now, CI members in the countries where Coca-Cola's 4-MI levels are still deemed too high to be safe are calling on the company to follow the example they set in California.

In Brazil, CI member Idec published a  survey of soft drinks and energy drinks that have the caramel-coloured chemical in its formula. The survey found that Brazilian legislation on the subject is weak and manufacturers of soft drinks and energy drinks are not willing to tell consumers the amount of toxic substances in their products. For these reasons, Idec prompted Brazilian authorities to review existing laws and consider steps to protect consumers.

Seven more CI members in Latin America - Codedco, Bolivia; CDC, El Salvador; El Poder del Consumidor, Mexico; LIDECONIC, Nicaragua; UNCUREPA, Panama; ASPEC, Peru; and MIC, Venezuela - are participating in a campaign asking Coca-Cola to stop using the chemical.

These organisations created a website and a Facebook page, both of which have had hundreds of visitors. The campaign has also sent letters to Coca-Cola and other soft-drink companies, asking them to stop using the chemical.

The current limit for the amount of 4-MI in foods, set by JECFA (an FAO/WHO expert committee on food additives), is based on studies of the 1980s. These studies were generated by the International Technical Caramel Association. New studies are expected to change the current limits and laws.

Food safety, security and nutrition is a priority programme for CI as part of the Your Rights, Our Mission | Strategy 2015.

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