Resource Zone

Advocacy Action Guide

21 Jan 2016

Consumers International’s (CI) Advocacy Action Guide, developed jointly by CI and the Campaign for Tobacco Free Kids (CTFK), provides step-by-step advice on how to plan and execute successful advocacy campaigns in the public health area.

BAI Advocacy toolkit_th

The guide is designed to help consumer groups and other civil society organisations to plan and conduct effective advocacy campaigns that will result in the adoption and implementation of strong effective public health policies.

The guide forms part of a project undertaken as part of the Bloomberg Advocacy Incubator.


What’s on offer:

  • Best practices drawn from considerable combined advocacy experience of both CTFK and CI emcompassing more than 300 documented policy change achievements at every level;
  • Snapshot of the key elements of an advocacy campaign and the corresponding tools to help;
  • Worksheets that can be used to implement the guidance on offer.


Download the report available in English below:

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