Last updated: 21 December 2008

From bean to cup: how consumer choice impacts upon coffee producers and the environment.

Consumers International in collaboration with IIED and member organisations in Latin America, Asia, Europe and North America has produced a report that examines consumer awareness of the impact of sustainable certified coffees on producers and the environment.

From bean to cup shows that, when given clear and credible information about the products they buy, a growing number of consumers are choosing to purchase certified coffees. The From Bean to Cup report is a call for governments, coffee associations, consumer organisations, roasters and major retailers to build consumer support for the sustainable coffee sector.

The report is also targeted primarily at stakeholders who can influence consumption patterns in developed countries, as this is where the growth in demand is expected in the near future.

Download the full report

Coffee breifing paper: English,  Spanish,  French

The Just Coffee documentary. View the trailer here.

To accompany the report, Consumers International has produced a 20-minute documentary. Just Coffee takes an introductory look at the different types of certified coffees on the market and assesses the benefits for coffee producers and consumers.  

The film follows the certified coffee chain from the fazendas of Brazil to the supermarket shelves of Europe and North America.  

It includes exclusive interviews with certified coffee farmers, market experts, consumer organisations and some of the major figures in the international coffee sector. 

Just Coffee is a compelling introduction to coffee certification, an ideal resource for anyone interested in sustainability, fair trade and social responsibility.  

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